Too much choice

Is there such a thing as too much choice?

Posted by on May 26, 2013 in Featured, Too much choice | 2 comments

Is there such a thing as too much choice?

Analysis leads to paralysis. Too much choice can have a paralysing effect. Supposedly choice frees us. We can choose our majors in university, the type of work we do, whether to get married, what to wear every day, what kind of jam to buy in the supermarket. The list goes on. While some choice can be beneficial, too much can be overwhelming.   There are many negative effects of having too much choice. One of them is disappointment. When there was one or two options of a product, say a phone, one was more likely to be happy with the choice one made. Nowadays there are endless varieties of...

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